In 2010, Laurens was working part-time at his family's textile factory when he started to see a shift from offline to online sales. He saw this as an opportunity and this inspired him to start an online business. Today, Laurens is is responsible for procurement of Etrias. He maintains contact with all of the suppliers and determines which brands can and cannot be added to the range.

As an online marketing executive, Stan learned the tricks of the trade during his studies. When his friends Laurens and Wouter came up with the plan to set up their own online store, it was the perfect time for the three to move forward. Stan is responsible for marketing at Etrias. Whether you're looking for a fitted sheet, snow chains or rain boots, Stan ensures that you will find whatever you are looking for at one of the Etrias stores.

Wouter built his first website at an early age and over the years this hobby grew into a profession. Today Wouter is responsible for the IT department at Etrias. In addition to the development of several shops, Wouter has also created his own CMS and CRM system. Furthermore, he has made various tools for effectively working with suppliers. Together with Stan and Laurens, Wouter is a part of the Etrias Executive Board.